Time, Place, Space, Technology and Corporate Real Estate Strategy
28 Pages Posted: 18 May 2007
Few corporations take a strategic approach to managing real estate. This survey finds that corporate real estate managers and service providers in Australia, Hong Kong, the United Kingdom and the United States continue to fulfill a traditional transactional role within their organizations. Real estate is not cooperating with other parts of the organization to provide their companies with flexibility that could increase competitiveness. While the use of technology is growing, real estate managers remain uncertain about its role in their future. Corporate real estate managers believe that to be effective in the future they will need strategic planning skills and business knowledge.
Keywords: corporate real estate, planning, technology
JEL Classification: L21, L11, L16
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