System Design, User Cost and Electronic Usage of Journals

Conference on Economics and Usage of Digital Library Collections, 23-24 March 2000

28th Annual Telecom Policy Research Conference, 23-25 September 2000

29 Pages Posted: 7 Apr 2007

See all articles by Robert S. Gazzale

Robert S. Gazzale

University of Toronto - Department of Economics; Williams College - Department of Economics

Jeffrey K. MacKie-Mason

UC Berkeley; University of Michigan

Date Written: 2000

Abstract

Dramatic increases in the capabilities and decreases in the costs of computers and communication networks have fomented revolutionary thoughts in the scholarly publishing community. In one dimension, traditional pricing schemes and product packages are being modified or re-placed. We designed and undertook a large-scale field experiment in pricing and bundling for electronic access to scholarly journals: PEAK. We provided Internet-based delivery of content from 1200 Elsevier Science journals to users at multiple campuses and commercial facilities. Our primary research objective was to generate rich empirical evidence on user behavior when faced with various bundling schemes and price structures. In this article we explain the different types and levels of cost that users faced when accessing individual articles, and report on the effect of these costs on usage. We found that both monetary and non-monetary user costs have a significant impact on the demand for electronic access. We also estimate how taking user costs into account would change the optimal (least cost) bundle of access options that an institution should purchase.

Suggested Citation

Gazzale, Robert S. and MacKie-Mason, Jeffrey K., System Design, User Cost and Electronic Usage of Journals (2000). Conference on Economics and Usage of Digital Library Collections, 23-24 March 2000, 28th Annual Telecom Policy Research Conference, 23-25 September 2000 , Available at SSRN: https://ssrn.com/abstract=975732 or http://dx.doi.org/10.2139/ssrn.975732

Robert S. Gazzale

University of Toronto - Department of Economics ( email )

150 St. George Street
Toronto, Ontario M5S 3G7
Canada
416.978.2123 (Phone)

HOME PAGE: http://www.economics.utoronto.ca/gazzale/

Williams College - Department of Economics ( email )

24 Hopkins Hall Drive
Williamstown, MA 01267
United States

Jeffrey K. MacKie-Mason (Contact Author)

UC Berkeley ( email )

102 South Hall
Berkeley, CA 94720-4600
United States

HOME PAGE: http://jeff-mason.com

University of Michigan ( email )

Ann Arbor, MI 48109-1092
United States

HOME PAGE: http://http:/jeff-mason.com/

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