Minor League Teams and Minor League Cities: Evidence from the Echl
Sport Marketing Quarterly, Vol. 16, No. 3, pp.147-160, 2007
Posted: 10 Jul 2006
Date Written: June 2006
This study examines the relationship of locational factors on the viability of minor league hockey franchises and examines two market factors not generally found in the literature. The data suggest that minor league hockey, specifically the ECHL, has a higher probability to succeed in moderately sized markets (populations up to 500,000), with few NCAA Division I institutions, and where there is a presence of youth interest in the sport. There appears to be no significant relationship between the per capita income in a market and an ECHL franchise's success.
JEL Classification: L82
Suggested Citation: Suggested Citation