Dell Computer: Business to Business Over the Web in 2001

5 Pages Posted: 21 Oct 2008

See all articles by Brandt R. Allen

Brandt R. Allen

University of Virginia - Darden School of Business

Multiple version iconThere are 2 versions of this paper

Abstract

Dell Computer (UVA-C-2144) describes the Dell business model and its adaptation to the Web in detail. This second case provides an update through March 2001 and contains a summary of some of the company's more important events since the first case was written.

Keywords: business-to-business marketing, competitive analysis, computer-systems management, e-business

Suggested Citation

Allen, Brandt R., Dell Computer: Business to Business Over the Web in 2001. UVA-C-2153, Available at SSRN: https://ssrn.com/abstract=908075

Brandt R. Allen (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4842 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/allen.htm

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