Ratios Tell a Story: 1999
5 Pages Posted: 21 Oct 2008
This case provides an opportunity for students to: (1) learn about the calculation of various financial ratios, (2) hypothesize how some of their basic understandings of an industry would be reflected in certain financial metrics, and (3) discuss an organizing framework for financial ratios.
Keywords: accounting methods, balance-sheet analysis, credit analysis, financial analysis, financial ratios, financial-statement analysis, industry structure, profitability analysis, return on investment
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