Corporate Reputation: The Definitional Landscape

Corporate Reputation Review, Vol. 9, No. 1, 2006

26 Pages Posted: 12 Dec 2005

See all articles by Michael L. Barnett

Michael L. Barnett

Rutgers Business School, Newark & New Brunswick

John Jermier

University of South Florida

Barbara A. Lafferty

University of South Florida

Abstract

While interest in the concept of corporate reputation has gained momentum in the last few years, a precise and commonly agreed upon definition is still lacking. This paper reviews the many definitions of corporate reputation present in the recent literature and categorizes these definitions based on their similarities and differences. The purpose of the study is to review, analyze, and evaluate prior definitional statements of corporate reputation. Our analysis led us to conclude that the cluster of meaning that looks most promising for future definitional work uses the language of assessment and specific terms such as judgment, estimation, evaluation or gauge. Based on this review work and a lexicological analysis of the concept of reputation, we propose a new definitional statement that we think adds theoretical clarity to this area of study. The statement defines corporate reputation more explicitly and narrowly, and distinguishes this concept from corporate identity, corporate image, and corporate reputation capital. It is our hope that this study and the resulting definition will provoke further scholarship devoted to developing one voice when it comes to corporate reputation as a concept.

Keywords: corporate reputation, identity, image, reputation capital

JEL Classification: M10, M30

Suggested Citation

Barnett, Michael L. and Jermier, John M. and Lafferty, Barbara A., Corporate Reputation: The Definitional Landscape. Corporate Reputation Review, Vol. 9, No. 1, 2006, Available at SSRN: https://ssrn.com/abstract=868492

Michael L. Barnett (Contact Author)

Rutgers Business School, Newark & New Brunswick ( email )

NJ
United States

HOME PAGE: http://www.business.rutgers.edu

John M. Jermier

University of South Florida ( email )

Tampa, FL 33620
United States

Barbara A. Lafferty

University of South Florida ( email )

Tampa, FL 33620
United States

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