Using P2p Sharing Activity to Improve Business Decision Making: Proof of Concept for Estimating Product Life-Cycle

Electronic Commerce Research and Applications, Forthcoming

16 Pages Posted: 23 Feb 2005

See all articles by Sudip Bhattacharjee

Sudip Bhattacharjee

University of Connecticut - Department of Operations & Information Management; US Census Bureau

Ram D. Gopal

University of Connecticut - Department of Operations & Information Management

Kaveepan Lertwachara

University of Connecticut - Department of Operations & Information Management

James R. Marsden

University of Connecticut - Department of Operations & Information Management

Abstract

Estimating the life-cycle or duration of a product can be an important input into a firm's decision-making related to production and marketing. In the music industry, online Peer-to-Peer (P2P) networks have attracted millions of potential music consumers and have had substantial impact on the music business. In this paper, we investigate the possible use of P2P information in estimating product shelf-life, in particular the duration of a music album on the Billboard 100 chart. We identify and track the music albums that appear on the Top 100 of the Billboard Charts, spanning a period of six months. We show that P2P sharing activity can be used to help predict the subsequent market performance of a music album.

Keywords: P2P sharing, Billboard Charts, Product Lifecycle, prediction, market performance

JEL Classification: C15, D83, L15, L82, 033, Z1

Suggested Citation

Bhattacharjee, Sudip and Gopal, Ram D. and Lertwachara, Kaveepan and Marsden, James R., Using P2p Sharing Activity to Improve Business Decision Making: Proof of Concept for Estimating Product Life-Cycle. Electronic Commerce Research and Applications, Forthcoming, Available at SSRN: https://ssrn.com/abstract=671002

Sudip Bhattacharjee (Contact Author)

University of Connecticut - Department of Operations & Information Management ( email )

2100 Hillside Road, U-1041
Storrs, CT 06269-1041
United States

HOME PAGE: http://users.business.uconn.edu/sbhattacharjee

US Census Bureau ( email )

4600 Silver Hill Road
D.C., WA 20233
United States

Ram D. Gopal

University of Connecticut - Department of Operations & Information Management ( email )

368 Fairfield Road
Storrs, CT 06269-2041
United States

Kaveepan Lertwachara

University of Connecticut - Department of Operations & Information Management ( email )

368 Fairfield Road
Storrs, CT 06269-2041
United States

James R. Marsden

University of Connecticut - Department of Operations & Information Management ( email )

368 Fairfield Road
Storrs, CT 06269-2041
United States

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