Demand and Quality Uncertainty in Pecan Purchasing Decisions

21 Pages Posted: 29 May 1997

See all articles by Timothy A. Park

Timothy A. Park

Economic Research Service, USDA

Wojciech J. Florkowski

University of Georgia

Abstract

Fixed search costs associated with locating and purchasing pecans invalidate the Tobit model. Factors such as perceived quality, ease of purchase, and familiarity with marketing outlets influence the fixed costs of pecan purchases. These factors have differing impacts on the probability of purchasing and the amount purchased based on the Heckman model. Failure to apply self- selectivity corrections produces misleading assessments of key variables influencing pecan purchases.

JEL Classification: Q11

Suggested Citation

Park, Timothy A. and Florkowski, Wojciech J., Demand and Quality Uncertainty in Pecan Purchasing Decisions. Available at SSRN: https://ssrn.com/abstract=58168 or http://dx.doi.org/10.2139/ssrn.58168

Timothy A. Park (Contact Author)

Economic Research Service, USDA ( email )

Washington, DC 22207
United States
(202)694-5446 (Phone)

Wojciech J. Florkowski

University of Georgia ( email )

Athens, GA 30602-7509
United States
770-228-7231 (Phone)

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