The Economics of Media Markets
University FAF Economics Discussion Paper No. 10
33 Pages Posted: 4 Sep 2003
Date Written: June 2003
Media and especially mass media like newspapers or magazines are characterised by a number of peculiarities which are interesting from both a theoretical and empirical point of view. The interrelationship of reader and advertising markets, high sunk costs and large economies of scale are typical features. This paper reviews the existent literature on media markets and their peculiarities and lines out areas for further research.
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