Global Strategic Alliance Membership: Market Versus Institutional Criteria

Judge Institute of Management Working Paper No. 02/2003

35 Pages Posted: 7 Jan 2004

See all articles by Malcolm Warner

Malcolm Warner

University of Cambridge - Judge Business School

Eden Yin

University of Cambridge - Judge Business School

Chong Ju Choi

Australian National University (ANU) - National Graduate School of Management

Date Written: November 2002

Abstract

Global strategic alliances have become a major research topic within all areas of management research. However, existing studies focus on performance rather than on partner search and selection; and even the research on partner selection does not analyze the situation of an "existing" global strategic alliance evaluating potential new members. The purpose of this paper is threefold. First, we show that the evaluation criteria for new members need to combine market as well as cultural and institutional factors, e.g., a so-called "dual criteria approach". Second, we analyze forces that propel existing GSAs to place more emphasis on such cultural and institutional criteria besides market ones. Third, we examine factors that can be used or considered as valid indicators for an applicant's cultural and institutional identity.

Keywords: Alliances; Culture; Dual Criteria Approach; Global; Institutions, Market Criteria, Norms, Strategic Alliances, Values

JEL Classification: F23, M10

Suggested Citation

Warner, Malcolm and Yin, Eden and Choi, Chong Ju Russell, Global Strategic Alliance Membership: Market Versus Institutional Criteria (November 2002). Judge Institute of Management Working Paper No. 02/2003, Available at SSRN: https://ssrn.com/abstract=410481 or http://dx.doi.org/10.2139/ssrn.410481

Malcolm Warner (Contact Author)

University of Cambridge - Judge Business School ( email )

Trumpington Street
Cambridge, CB2 1AG
United Kingdom

Eden Yin

University of Cambridge - Judge Business School ( email )

Trumpington Street
Cambridge, CB2 1AG
United Kingdom

Chong Ju Russell Choi

Australian National University (ANU) - National Graduate School of Management ( email )

Sir Roland Wilson Building (120)
Canberra, Australian Capital Territory 0200
Australia
+612 612 59844 (Phone)
+612 612 54895 (Fax)

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