A TAXONOMY FOR TECHNOLOGY VENTURE ECOSYSTEMS

36 Pages Posted: 9 Apr 2021

See all articles by Mari Sako

Mari Sako

University of Oxford - Said Business School

Matthias Qian

University of Oxford

Date Written: April 8, 2021

Abstract

We develop a taxonomy – Oxford Venture Ecosystem Taxonomy (OVET) -- to classify technology startup ventures along six dimensions: 1) the area of work, 2) purpose of technology use, 3) types of clients, 4) value capture strategy, 5) founder and funder characteristics, and 6) geographical footprint. This paper provides a theory and method for developing taxonomies, emphasizing the importance of clarifying the purpose for which a taxonomy is used and the determination of the appropriate level of abstraction. This approach is then applied to develop taxonomies for technology ventures in specific sectors with AI use cases – fintech, healthtech, proptech, and lawtech –to illustrate how a taxonomy might be adapted for sector use. In the last section, we discuss how such a taxonomy could be used for classification and analytics to improve the quality of judgement and decision-making by different stakeholders (notably founders, investors, and policy-makers) in the venture ecosystem.

Keywords: entrepreneurship, taxonomy, venture ecosystem, fintech, lawtech, healthtech, proptech

JEL Classification: J24, L14, L16, L26, L84, L86, M13, O33

Suggested Citation

Sako, Mari and Qian, Matthias, A TAXONOMY FOR TECHNOLOGY VENTURE ECOSYSTEMS (April 8, 2021). Available at SSRN: https://ssrn.com/abstract=3822606 or http://dx.doi.org/10.2139/ssrn.3822606

Mari Sako (Contact Author)

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

Matthias Qian

University of Oxford ( email )

Park End Street
Oxford, OX1 1HP
Great Britain
+44 7958 921145 (Phone)
OX1 1HP (Fax)

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