Does Information Reduce COVID-19 Related Stigmatization

40 Pages Posted: 9 Feb 2021

See all articles by Sumit Agarwal

Sumit Agarwal

National University of Singapore

Keyang Li

University of International Business and Economics (UIBE) - School of International Trade and Economics

Yu Qin

National University of Singapore (NUS) - Department of Real Estate

Jing Wu

Tsinghua University - Hang Lung Center for Real Estate; Tsinghua University - Department of Construction Management

Jubo Yan

Nanyang Technological University - School of Social Sciences

Date Written: February 7, 2021

Abstract

There are widespread concerns that the ongoing COVID-19 pandemic leads to negative attitudes or even stigmatization, especially towards peoples and products from the epicenters. We study the effects of information treatments on partially mitigating the negative impacts such as stigmatization on demand using a survey experiment. Using two randomly assigned information treatments (reason and emotion) targeting Hubei (the COVID-19 epicenter in China) products, we document that the respondents are more likely to choose a similar non-Hubei option at the same price and require a substantial amount of compensation to switch to the Hubei option. More importantly, the results show that both treatments effectively decrease the quantified negative impacts of COVID-19 on the demand, with the reason treatment reducing the compensation amount for the higher stake choice by 19.3% and the emotion treatment reducing the compensation amount for the lower stake choice by 17%, respectively.

Keywords: COVID-19, Epidemic, Stigmatization, Information Treatment

JEL Classification: C93, D91, I15, I18

Suggested Citation

Agarwal, Sumit and Li, Keyang and Qin, Yu and Wu, Jing and Yan, Jubo, Does Information Reduce COVID-19 Related Stigmatization (February 7, 2021). Available at SSRN: https://ssrn.com/abstract=3780962 or http://dx.doi.org/10.2139/ssrn.3780962

Sumit Agarwal

National University of Singapore ( email )

15 Kent Ridge Drive
Singapore, 117592
Singapore
8118 9025 (Phone)

HOME PAGE: http://www.ushakrisna.com

Keyang Li

University of International Business and Economics (UIBE) - School of International Trade and Economics ( email )

10 East Huixin Street
Chaouang District
Beijing, 100029
China

Yu Qin

National University of Singapore (NUS) - Department of Real Estate ( email )

4 Architecture Drive
Singapore 117566
Singapore

Jing Wu

Tsinghua University - Hang Lung Center for Real Estate ( email )

HeShanHeng Building
Beijing, 100084
China

HOME PAGE: http://thuwujing.net

Tsinghua University - Department of Construction Management ( email )

Heshanheng Building
Tsinghua University
Beijing, 100084
China

HOME PAGE: http://thuwujing.net

Jubo Yan (Contact Author)

Nanyang Technological University - School of Social Sciences ( email )

HSS 04-68, 14 Nanyang Drive
Singapore, 639798
Singapore

HOME PAGE: http://juboyan.weebly.com

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