Tourists Behavioral Intention to Visit Halal Tourism Destination: An Empirical Study on Muslim Tourists in Malaysia

International Fellowship Journal of Interdisciplinary Research, Volume 1, Issue 1, 2021, 1-18

18 Pages Posted: 18 Mar 2021

See all articles by Mohammad Arije Ulfy

Mohammad Arije Ulfy

International Islamic University Malaysia

Ahasanul Haque

International Islamic University of Malaysia (IIUM)

Md Wasiul Karim

International Islamic University of Malaysia (IIUM)

Md Suliman Hossin

University Kuala Lumpur

Md. Nazmul Huda

Noakhali Science and Technology University - Department of Tourism and Hospitality Management

Date Written: January 25, 2021

Abstract

Introduction: Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest-growing sector in the world’s tourism industry.

Background Problem: Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector.

Research Objective: The key purpose of this study is to examine the influence of affecting attributes on tourist’s behavioural intention to visit Malaysia as a halal tourism destination.

Research Methods: The development of the research framework is based on the theory of plan behaviour (TPB) model. A total of 394 responses were received from the Klang Valley area of Malaysia. For the purpose of analyzing the data, SPSS and AMOS were hired.

Findings: Findings from the study reveal that, affecting attributes like, “Halal Certification for Food and Beverage”, “Destination Image” and “Emotional Incidents” have a significant positive influence on tourist’s satisfaction towards behavioural intention to determine the destination.

Research Contribution: The key significance of this study demonstrated that a large number of Muslim travellers are able to experience Islamic cultures while considering halal tourism products and services in visiting accessible Muslim destinations.

Conclusion: The conclusions of this research provided insights into the behavioural intentions of Muslim tourists select Malaysia as a destination for tourism.

Keywords: Destination Image, Destination Choice, Halal Tourism, TPB, SEM-AMOS

JEL Classification: Z32, Z30, M10

Suggested Citation

Ulfy, Mohammad Arije and Haque, Ahasanul and Karim, Md Wasiul and Hossin, Md Suliman and Huda, Md. Nazmul, Tourists Behavioral Intention to Visit Halal Tourism Destination: An Empirical Study on Muslim Tourists in Malaysia (January 25, 2021). International Fellowship Journal of Interdisciplinary Research, Volume 1, Issue 1, 2021, 1-18, Available at SSRN: https://ssrn.com/abstract=3772907

Mohammad Arije Ulfy

International Islamic University Malaysia ( email )

Malaysia

HOME PAGE: http://https://www.iium.edu.my/

Ahasanul Haque

International Islamic University of Malaysia (IIUM) ( email )

P.O. Box 10
Jalan Gombak
Kuala Lumpur, selangor 50728
Malaysia

Md Wasiul Karim

International Islamic University of Malaysia (IIUM)

P.O. Box 10
Jalan Gombak
Kuala Lumpur, selangor 50728
Malaysia

Md Suliman Hossin

University Kuala Lumpur ( email )

Level 8, Bangunan Yayasan Selangor
No. 74, Jalan Raja Muda Abdul Aziz
Kuala Lumpur, 50300
Malaysia

Md. Nazmul Huda (Contact Author)

Noakhali Science and Technology University - Department of Tourism and Hospitality Management ( email )

Bangladesh

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