Private Input Suppliers as Information Agents for Technology Adoption in Agriculture

59 Pages Posted: 23 Dec 2020

See all articles by Manzoor Dar

Manzoor Dar

Independent

Alain de Janvry

University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy

Kyle Emerick

Tufts University

Elisabeth Sadoulet

University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy

Eleanor Wiseman

University of California, Berkeley

Date Written: December 2020

Abstract

Information frictions limit the adoption of new agricultural technologies in developing countries. Most public-sector interventions to eliminate these frictions target information directly at select farmers. We show that an information intervention targeted at private input suppliers increases farmer-level adoption by over 50 percent compared to this public-sector approach. These newly informed suppliers become more proactive in carrying the new variety, informing potential customers, and in increasing adoption by those most likely to benefit from the technology. They do so in a long-term perspective of reputation building and business development.

JEL Classification: O13, O30

Suggested Citation

Dar, Manzoor and de Janvry, Alain and Emerick, Kyle and Sadoulet, Elisabeth and Wiseman, Eleanor, Private Input Suppliers as Information Agents for Technology Adoption in Agriculture (December 2020). CEPR Discussion Paper No. DP15584, Available at SSRN: https://ssrn.com/abstract=3753989

Alain De Janvry

University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy ( email )

2607 Hearst Avenue
Berkeley, CA 94720-7320
United States

Kyle Emerick

Tufts University

Elisabeth Sadoulet

University of California, Berkeley - The Richard & Rhoda Goldman School of Public Policy ( email )

2607 Hearst Avenue
Berkeley, CA 94720-7320
United States

Eleanor Wiseman

University of California, Berkeley ( email )

310 Barrows Hall
Berkeley, CA 94720
United States

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