COVID-19 and Global Commerce: An Analysis of FMCG, and Retail Industries of Tomorrow

International Journal of Current Research and Review. Vol 12 Issue 17, September, 23-31

24 Pages Posted: 19 May 2020 Last revised: 19 Oct 2020

See all articles by Gaurav Shetty

Gaurav Shetty

CHRIST(Deemed to be University)

Shrey Nougarahiya

Capillary Technologies

Dheeraj Mandloi

Devi Ahilya University - Institute of Engineering and Technology

Tapesh Sarsodia

Devi Ahilya University - Institute of Engineering and Technology

Date Written: May 15, 2020

Abstract

COVID-19 has impacted our lives from all the fronts. Businesses and global commerce will never be the same once the world restarts post COVID-19. Multiple new trends like direct to consumer model (D2C), Omnichannel fulfilment, etc. would emerge in the industries of tomorrow. Companies that identify these trends proactively would emerge from this situation as winners. Macroeconomic dynamics, consumer behaviour and supply-side disruptions form a complex network that drives these trends in the economy. In this paper, we have made an attempt to analyse this complex network with respect of FMCG and retail industries of India, and have listed down trends in these markets and potential strategies companies must incorporate in order to come out of this pandemic successfully.

Keywords: COVID-19 Impact on FMCG, COVID-19 Impact on Retail, Post COVID FMCG, Post COVID Retail, Commerce during COVID

JEL Classification: M10, M20, O10, O39

Suggested Citation

Shetty, Gaurav and Nougarahiya, Shrey and Mandloi, Dheeraj and Sarsodia, Tapesh, COVID-19 and Global Commerce: An Analysis of FMCG, and Retail Industries of Tomorrow (May 15, 2020). International Journal of Current Research and Review. Vol 12 Issue 17, September, 23-31, Available at SSRN: https://ssrn.com/abstract=3603028 or http://dx.doi.org/10.2139/ssrn.3603028

Gaurav Shetty (Contact Author)

CHRIST(Deemed to be University)

Hosur Road
Bangalore, 560029
India

Shrey Nougarahiya

Capillary Technologies ( email )

Bangalore, Karnataka 574243
India

Dheeraj Mandloi

Devi Ahilya University - Institute of Engineering and Technology ( email )

Indore, 452001
India

Tapesh Sarsodia

Devi Ahilya University - Institute of Engineering and Technology ( email )

Indore, 452001
India

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