COVID-19 and Global Commerce: An Analysis of FMCG, and Retail Industries of Tomorrow
International Journal of Current Research and Review. Vol 12 Issue 17, September, 23-31
24 Pages Posted: 19 May 2020 Last revised: 19 Oct 2020
Date Written: May 15, 2020
COVID-19 has impacted our lives from all the fronts. Businesses and global commerce will never be the same once the world restarts post COVID-19. Multiple new trends like direct to consumer model (D2C), Omnichannel fulfilment, etc. would emerge in the industries of tomorrow. Companies that identify these trends proactively would emerge from this situation as winners. Macroeconomic dynamics, consumer behaviour and supply-side disruptions form a complex network that drives these trends in the economy. In this paper, we have made an attempt to analyse this complex network with respect of FMCG and retail industries of India, and have listed down trends in these markets and potential strategies companies must incorporate in order to come out of this pandemic successfully.
Keywords: COVID-19 Impact on FMCG, COVID-19 Impact on Retail, Post COVID FMCG, Post COVID Retail, Commerce during COVID
JEL Classification: M10, M20, O10, O39
Suggested Citation: Suggested Citation