Movies, Mass Consumers, and Critics: Economics and Politics of a Two‐Sided Market

9 Pages Posted: 6 May 2020

See all articles by Brian Goff

Brian Goff

Western Kentucky University

Dennis Wilson

Western Kentucky University

David M. Zimmer

Western Kentucky University - Department of Economics

Date Written: April 2017

Abstract

Most analyses of the film market treat it as a single entity where producers make films based on average consumer interest while critics serve as forecasters or signalers of film quality to these consumers. We describe the film market as two‐sided—a mass market (average consumer) side and a high quality/artistic (cineaste) side—that each influence film maker production decisions and critical reviews as critics balance the preferences of mass market consumers and their own more artistic inclination. Using 1,824 films released during 2000–2014, we examine determinants of box office revenues and critical reviews, while addressing the overlap between them. Our results indicate that consumers and critics respond differently not only to film rating but also to film budgets, story sources, genre, and political content. We then use the dichotomy between average and high quality, artistic film consumers as a basis for understanding the normative views of the film markets relative to other two‐sided markets as well as the political economy of film regulation.

JEL Classification: C30, D10, Z11

Suggested Citation

Goff, Brian and Wilson, Dennis and Zimmer, David M., Movies, Mass Consumers, and Critics: Economics and Politics of a Two‐Sided Market (April 2017). Contemporary Economic Policy, Vol. 35, Issue 2, pp. 269-277, 2017, Available at SSRN: https://ssrn.com/abstract=3593643 or http://dx.doi.org/10.1111/coep.12180

Brian Goff (Contact Author)

Western Kentucky University ( email )

1 Big Red Way
Bowling Green, KY 42101-3576
United States

Dennis Wilson

Western Kentucky University ( email )

1 Big Red Way
Bowling Green, KY 42101-3576
United States

David M. Zimmer

Western Kentucky University - Department of Economics ( email )

Grise Hall, Room 426
1906 College Heights Blve.
Bowling Green, KY 42101
United States

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