Moral Judgment behind Prosocial Value Endorsing Online Crowdlending Behavior: Consequentialism vs. Deontology
Proceedings of the Third Workshop on Multidisciplinary and Its Applications, WMA-3, 11-14 December 2019, Medan, Indonesia (2019)
8 Pages Posted: 27 Apr 2020
Date Written: 2019
This study aimed at investigating the role of consequentialist and deontological moral judgment in predicting online prosocial value endorsing crowdlending behavior. Using multiple linear regression on 198 participants (93 males, 105 females; mean of age = 30.56 years old, standard deviation of age = 6.06 years), it is found that consequentialism (β = 0.456, p < 0.01) and deontology (β = 0.149, p < 0.01) can predict prosocial value.
Keywords: Online Prosocial Behavior, Crowdlending, Moral Judgment, Value, Consequentialism, Deontology
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