How Much is Privacy Worth Around the World and Across Platforms?

44 Pages Posted: 3 Mar 2020 Last revised: 28 May 2021

See all articles by Jeffrey Prince

Jeffrey Prince

Kelley School of Business, Indiana University

Scott Wallsten

Technology Policy Institute

Date Written: January 30, 2020

Abstract

Using carefully designed discrete choice surveys, we measure individuals’ valuation of online privacy across countries (United States, Mexico, Brazil, Colombia, Argentina, and Germany) and data types (personal information on finances, biometrics, location, networks, communications, and web browsing). We find that Germans value privacy more than do people in the U.S. and Latin American countries. Across countries, people most value privacy for financial (bank balance) and biometric (fingerprint) information. People had to be paid the least for permission to receive ads – respondents in Argentina, Colombia and Mexico would even pay for them – followed by location privacy. We discuss privacy policy implications.

Keywords: Data Privacy, International, Conjoint, Willingness-to-Accept, Online Data, Survey, Carrier Data, Smartphone Data, Financial Data, Facebook

JEL Classification: D12, D18, H56, M38

Suggested Citation

Prince, Jeffrey and Wallsten, Scott, How Much is Privacy Worth Around the World and Across Platforms? (January 30, 2020). TPRC48: The 48th Research Conference on Communication, Information and Internet Policy, Available at SSRN: https://ssrn.com/abstract=3528386 or http://dx.doi.org/10.2139/ssrn.3528386

Jeffrey Prince (Contact Author)

Kelley School of Business, Indiana University ( email )

1309 E. Tenth Street
Kelley School of Business
Bloomington, IN 47405
United States
8128562692 (Phone)
47405 (Fax)

HOME PAGE: http://https://kelley.iu.edu/jeffprin/

Scott Wallsten

Technology Policy Institute ( email )

409 12th St., SW
Ste 700
Washington, DC 20024
United States
2027309441 (Phone)

HOME PAGE: http://www.wallsten.net

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