The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative (Spanish)

5 Pages Posted: 30 Apr 2019

See all articles by Mark E. Haskins

Mark E. Haskins

University of Virginia - Darden School of Business

Abstract

This is a Spanish translation of the June 15, 2009, version of UVA-C-2267. This case presents students with an opportunity to develop a set of performance metrics based on four strategic goal statements. The setting is a highly ranked U.S. MBA program. Students are given some basic, limited-but-sufficient contextual information about the school to get a sense of its heritage, avowed differentiating characteristics, and important foci.

Excerpt

UVA-C-2423

Rev. 15 de junio de 2009

LA GAIL PALMER ASHTON GRADUATE SCHOOL OF BUSINESS:

LA INICIATIVA DEL CUADRO DE MANDO INTEGRAL

“¿Somos tan singulares y excelentes como afirmamos en nuestros materiales de promoción? No estoy tan seguro”, comentó medio en broma Jack Watkins, decano de la Gail Palmer Ashton Graduate School of Business, a Jane Martino, una colega del claustro desde hacía tiempo. “Debemos ser honestos con nosotros mismos. ¡Es posible que sigamos entonando la misma canción que nuestros fundadores, pero los tiempos han cambiado y no seamos los únicos!”

“En las clasificaciones, Ashton siempre aparece en los primeros 20 puestos, lo que creo que es una prueba bastante convincente de la excelencia de esta institución”, replicó Jane.

. . .

Keywords: strategy, performance measure, performance management, balanced scorecard

Suggested Citation

Haskins, Mark E., The Gail Palmer Ashton Graduate School of Business: The Balanced Scorecard Initiative (Spanish). Darden Case No. UVA-C-2423, Available at SSRN: https://ssrn.com/abstract=3378931

Mark E. Haskins (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4826 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/haskins.htm

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