Platform-enabled innovation adoption: a case study on Booking.com

40 Pages Posted: 10 Jan 2019 Last revised: 18 May 2021

See all articles by Andrea Mantovani

Andrea Mantovani

University of Toulouse - Toulouse Business School

Claudio A. Piga

Carlo Reggiani

University of Manchester

Yevgeniya Shevtsova

EU Science Hub

Date Written: May 18, 2021

Abstract

This paper analyzes the strategic opportunities enabled by the adoption of innovative features offered by a platform to partner firms. These features are part of a managerial innovation process and, if properly implemented, can enrich the whole platform ecosystem. Our analysis sheds empirical light on the antecedents of platform-enabled innovation adoption. In particular, we consider a new form of online discount offered by Booking.com, which renders the lodgings more prominent in the eyes of customers. This enables us to explore the role of heterogeneity in characteristics that makes lodgings more likely to embrace innovative practises. The empirical analysis indicates that the propensity to adopt this type of managerial innovation is positively affected by ratings and user perception, as well as online sales experience and chain affiliation. Conversely, we find that the type of lodging does not significantly affect the propensity to adopt the innovative discount feature.

Keywords: innovation adoption, managerial innovation, online platforms, online discounts

JEL Classification: Z30, Z31, M21, O32, M30

Suggested Citation

Mantovani, Andrea and Piga, Claudio A. and Reggiani, Carlo and Shevtsova, Yevgeniya, Platform-enabled innovation adoption: a case study on Booking.com (May 18, 2021). Available at SSRN: https://ssrn.com/abstract=3308147 or http://dx.doi.org/10.2139/ssrn.3308147

Andrea Mantovani

University of Toulouse - Toulouse Business School ( email )

20, bd Lascrosses
BP 7010
Toulouse, 31068
France

Carlo Reggiani

University of Manchester ( email )

Oxford Road
Manchester, M13 9PL
United Kingdom

HOME PAGE: http://https://sites.google.com/view/carloreggianieconomics/home

Yevgeniya Shevtsova

EU Science Hub ( email )

No contact information is available for Claudio A. Piga

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