Changes in Cultural Consumption: Ethnographic Collections in Wikipedia

Cultural Trends, Vol. 25, No. 4, 2016

17 Pages Posted: 16 Nov 2018

See all articles by Trilce Navarrete

Trilce Navarrete

Erasmus University Rotterdam

Karol Borowiecki

University of Southern Denmark

Date Written: October 17, 2016

Abstract

Visits to museums have been studied as hedonic and utilitarian forms of cultural consumption, though limited attention has been given to the access of museum collections online. We perform a unique historic analysis of the visibility of collections in a museum of ethnographic collections and compare 100 years of onsite visits to 5 years online visits. We find two main results: first, access to collections increased substantially online. From a selection of objects available both onsite and online, access grew from an average of 156,000 onsite visits per year to over 1.5 million views online per year. Onsite, the museum received 15.5 million visits in a span of a century while online, collections were viewed 7.9 million times in only the last 5 years. Second, we find a difference in consumer preference for type of object, favouring 3D onsite and 2D online (photographs of objects, particularly when showing them being used). Results support understanding of online heritage consumption and emerging dynamics, particularly outside of an institutional environment, such as Wikipedia.

Keywords: heritage consumption, museums, digital heritage, access, exhibition history, wikipedia

Suggested Citation

Navarrete, Trilce and Borowiecki, Karol, Changes in Cultural Consumption: Ethnographic Collections in Wikipedia (October 17, 2016). Cultural Trends, Vol. 25, No. 4, 2016, Available at SSRN: https://ssrn.com/abstract=3279740

Trilce Navarrete (Contact Author)

Erasmus University Rotterdam ( email )

Burgemeester Oudlaan 50
3000 DR Rotterdam, Zuid-Holland 3062PA
Netherlands

Karol Borowiecki

University of Southern Denmark ( email )

Campusvej 55
DK-5230 Odense, 5000
Denmark

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