Competition, Market Power and Third-Party Tracking

World Competition: Law and Economics Review, Vol. 42, No. 1, March 2019, pages 5-19

Oxford Legal Studies Research Paper No. 11/2019

14 Pages Posted: 2 Nov 2018 Last revised: 23 Sep 2019

See all articles by Ariel Ezrachi

Ariel Ezrachi

University of Oxford - Faculty of Law

Viktoria H.S.E. Robertson

University of Graz; Vienna University of Economics and Business

Date Written: October 24, 2018

Abstract

The prevalence of third-party tracking in our modern ecosystem cannot be ignored. Trackers, on our websites and apps, enable multi-sourced data gathering, at distinct volume, velocity, verity and veracity. While employed by numerous operators, the majority of these trackers are controlled by a handful of data giants. In this article we consider the rise and growth of this industry, the power it has bestowed on a handful of businesses, and the possible implications for consumer welfare and competition.

Keywords: Competition Law, Privacy, Third-party Trackers, Big Data, Big Analytics

JEL Classification: L10, L13, L16, L40

Suggested Citation

Ezrachi, Ariel and Robertson, Viktoria H.S.E., Competition, Market Power and Third-Party Tracking (October 24, 2018). World Competition: Law and Economics Review, Vol. 42, No. 1, March 2019, pages 5-19, Oxford Legal Studies Research Paper No. 11/2019, Available at SSRN: https://ssrn.com/abstract=3272552 or http://dx.doi.org/10.2139/ssrn.3272552

Ariel Ezrachi (Contact Author)

University of Oxford - Faculty of Law ( email )

Oxford
United Kingdom

Viktoria H.S.E. Robertson

University of Graz ( email )

Universit├Ątsstra├če 15/C4
Graz, 8010
Austria

HOME PAGE: http://unternehmensrecht.uni-graz.at/de/institut/mitarbeiterinnen/robertson/

Vienna University of Economics and Business ( email )

Welthandelsplatz 1
Vienna, Wien 1020
Austria

HOME PAGE: http://www.wu.ac.at/en/complaw/

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