Digital Innovation and Institutional Entrepreneurship: Chief Digital Officer Perspectives of Their Emerging Role

15 Pages Posted: 22 Aug 2018

See all articles by Sanja Tumbas

Sanja Tumbas

University of Navarra, IESE Business School

Nicholas Berente

University of Notre Dame

Jan vom Brocke

University of Liechtenstein

Date Written: May 2018

Abstract

In this study, we explore the role of Chief Digital Officer (CDO) through the perspectives of CDOs in thirty-five organizations. In enacting their emerging role, CDOs must navigate the existing institutionalized context of established information technology (IT) roles and respective jurisdictional claims. We find that CDOs intentionally draw on the term “digital” to distance themselves from existing executive roles in order to gain legitimacy. CDOs as institutional entrepreneurs take a focal role in both: (1) articulating and developing the emerging “digital” logic of action and (2) enacting this digital logic through strategies such as grafting, bridging, and decoupling to navigate tensions between the existing and emerging approaches to innovation with digital technologies.

Keywords: Digital innovation, Chief Digital Officer, Chief Information Officer, Institutional entrepreneurship, Institutional logic, Logic of action, Organizational tensions, Grafting, Bridging, Decoupling

Suggested Citation

Tumbas, Sanja and Berente, Nicholas and vom Brocke, Jan, Digital Innovation and Institutional Entrepreneurship: Chief Digital Officer Perspectives of Their Emerging Role (May 2018). Journal of Information Technology, Vol. 33, Issue 3, 2018, Available at SSRN: https://ssrn.com/abstract=3236637 or http://dx.doi.org/10.1057/s41265-018-0055-0

Sanja Tumbas (Contact Author)

University of Navarra, IESE Business School ( email )

Avenida Pearson 21
Barcelona, 08034
Spain

Nicholas Berente

University of Notre Dame ( email )

Notre Dame, IN 46556
United States

Jan Vom Brocke

University of Liechtenstein ( email )

Fürst Franz Josef Strasse
Vaduz, 9490
Liechtenstein

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