Electronic Banking in Greece. The Case of Chalkida

International Journal of Finance, Economics and Trade. 2018; 2(2):18-30

13 Pages Posted: 21 Jun 2018

See all articles by Vasiliki Papazoglou

Vasiliki Papazoglou

Hellenic Open University

Spyros Papathanasiou

National and Kapodistrian University of Athens

Date Written: May 31, 2018

Abstract

In this paper, we investigate the level of penetration of electronic banking in a provincial city of Greece, Halkida. We use descriptive and inferential statistics (Pearson Chi-Square test, crosstabulation or contingency table) in order to identify the percentage of electronic banking adoption. A random sample of 100 adults were asked to fill in a questionnaire, based on previous investigations concerning internet and electronic banking (e.g. Munusamy et al., 2012, Chau & Ngai 2010, Durkin 2004, modified to the specific circumstances. We used the SPSS 22 (Statistical Package for Social Sciences). The results of studies show that customers under certain conditions are receptive to the adoption of electronic banking. Gender, education and the purchase of products through the Internet, affect the usage of electronic banking. Level of education and safety are the factors influencing the intention to use electronic banking. Finally, characteristics such as cost, support/service, computer knowledge and effort made, have significant impact on perceived performance regarding the usage of online banking. The findings of this paper have practical implications for the banking industry in order to understand their own customers better and improve their services.

Keywords: Internet; Electronic Banking; E-Banking; Strategy; Adoption; Intention

Suggested Citation

Papazoglou, Vasiliki and Papathanasiou, Spyros, Electronic Banking in Greece. The Case of Chalkida (May 31, 2018). International Journal of Finance, Economics and Trade. 2018; 2(2):18-30 , Available at SSRN: https://ssrn.com/abstract=3189310

Vasiliki Papazoglou

Hellenic Open University ( email )

Parodos Aristotelous 18
Patra, 26335
Greece

Spyros Papathanasiou (Contact Author)

National and Kapodistrian University of Athens ( email )

1, Sofokleous Str.
Athens, 10559
Greece

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