How Long Do Healthy Habits Last? The Role of Prices

45 Pages Posted: 26 Mar 2018

See all articles by Marit Hinnosaar

Marit Hinnosaar

University of Turin - Collegio Carlo Alberto; University of Nottingham

Multiple version iconThere are 2 versions of this paper

Date Written: March 2018


When a policy gives temporary incentives for healthy behaviors, how long does the impact last? I study the U.S. Special Supplemental Nutrition Program for Women, Infants, and Children, which gives vouchers for healthy foods. Using household-level scanner data, I find that the effect of the program diminishes when households become ineligible. Demand model estimates show that price differences between healthy and unhealthy foods play a large role in the decrease of the program's impact. The estimates imply that the program has a persistent effect, in that it increases the impact of subsequent policies like subsidies on healthy foods.

Keywords: Consumer behavior, dietary choices, long-term policy effects

JEL Classification: D12, I12, I38, L66

Suggested Citation

Hinnosaar, Marit, How Long Do Healthy Habits Last? The Role of Prices (March 2018). CEPR Discussion Paper No. DP12815, Available at SSRN:

Marit Hinnosaar (Contact Author)

University of Turin - Collegio Carlo Alberto ( email )

Piazza Arbarello
Torino, Torino 10122


University of Nottingham ( email )

University Park
Nottingham, NG8 1BB
United Kingdom

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
PlumX Metrics