Effects of Tourist Satisfaction: Influence on the Touristic Flows (Case Russia-Bulgaria)

International Relations. 2017 Current Issues of World Economy and Politics. Smolenice Castle - Bratislava: Publishing Econom, 2017. – P.285-295, ISBN 978-80-225-4488-7

10 Pages Posted: 29 Mar 2018

See all articles by Tatiana Filosofova

Tatiana Filosofova

National Research University Higher School of Economics, Institute of Trade Policy; National Research University Higher School of Economics - Faculty of World Economics and International Affairs; National Research University Higher School of Economics

Apostolov, D.

National Research University Higher School of Economics

Date Written: November 1, 2017

Abstract

Tourism is a socio-economic and political phenomenon. The increase in tourism flows and the development of inbound tourism and the country’s economy as a whole are positively influenced by consumer satisfaction with the tourism industry. Satisfied tourists are always willing to share their successful experience with friends and acquaintances. Tourism is an important economic sector for Bulgaria. A survey-based methodology was developed for the purpose of this study and the questionnaire was developed on the basis of the multi-attribute approach to the satisfaction rating of a tourist destination. This study identifies factors that have a greater impact on overall satisfaction of Russian tourist. The improvement of the aforesaid components will, in our view, drive a rapid increase in the level of satisfaction among tourists arriving from Russia and further increase of tourist flows to Bulgaria.

Keywords: tourism, satisfaction, consumer, tourist flows, destination, Russia, Bulgaria

JEL Classification: F23, M21, Z32

Suggested Citation

Filosofova, Tatiana and Apostolov, Dimitar, Effects of Tourist Satisfaction: Influence on the Touristic Flows (Case Russia-Bulgaria) (November 1, 2017). International Relations. 2017 Current Issues of World Economy and Politics. Smolenice Castle - Bratislava: Publishing Econom, 2017. – P.285-295, ISBN 978-80-225-4488-7 , Available at SSRN: https://ssrn.com/abstract=3148741

Tatiana Filosofova

National Research University Higher School of Economics, Institute of Trade Policy ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

National Research University Higher School of Economics - Faculty of World Economics and International Affairs ( email )

20 Myasnitskaya str.
Moscow, 101000
Russia

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

Dimitar Apostolov (Contact Author)

National Research University Higher School of Economics ( email )

Myasnitskaya street, 20
Moscow, Moscow 119017
Russia

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