Image Management in a Touristic Destination: A Qualitative Approach Analysis of the Border City of Ciudad Juarez, Mexico

European Scientific Journal, Vol.13, No.23, pp. 65-85. ISSN: 1857–7881.

21 Pages Posted: 20 Mar 2018 Last revised: 23 Oct 2019

See all articles by Carlos Jesús González Macías

Carlos Jesús González Macías

Universidad Autonoma de Ciudad Juarez

Maria T. Martinez

Universidad Autónoma de Ciudad Juárez

Santos A. Morales

Universidad Autónoma de Ciudad Juárez

Date Written: August 1, 2017

Abstract

This paper summarizes an academic experience. It has been made by the contributions of a group of experts from a Mexican university participating in a discussion panel called "Image of a Touristic Destination". This was done within the framework of the activities carried out during the 8va. Catedra Patrimonial "Sergio Molina" on October 19-21, 2016. The purpose of this paper is to analyze the process of image management of a border touristic destination through the experience of Ciudad Juárez, in order to obtain an improvement in it. The concept of image is analyzed from its components of responsibility and participation in management between Government (message), Society (context), and Universities (management). The methodological approach selected was exploratory. The grounded theory method was selected and thematic analysis with the support of the Atlas-ti software was made. Suggestions are offered for actions which seek to highlight the positive aspects of the city as a touristic destination. The importance of generating responsibility and participation within a social network was highlighted. It was recommended to take advantage of the economic and intellectual resources in education of the Juarez society so that they can know their culture and history.

Keywords: Image, Border, Ciudad Juárez, Tourism Destination

JEL Classification: M19

Suggested Citation

González Macías, Carlos Jesús and Martinez, Maria T. and Morales, Santos A., Image Management in a Touristic Destination: A Qualitative Approach Analysis of the Border City of Ciudad Juarez, Mexico (August 1, 2017). European Scientific Journal, Vol.13, No.23, pp. 65-85. ISSN: 1857–7881., Available at SSRN: https://ssrn.com/abstract=3141371

Carlos Jesús González Macías (Contact Author)

Universidad Autonoma de Ciudad Juarez ( email )

Calle Henry Dunant
Ciudad Juarez, Chihuahua 32310
Mexico

Maria T. Martinez

Universidad Autónoma de Ciudad Juárez

Santos A. Morales

Universidad Autónoma de Ciudad Juárez

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
6
Abstract Views
162
PlumX Metrics