The Impact of Media on Behaviour: Evidence from Television Coverage Expansion and Declining Fertility in Indonesia

12 Pages Posted: 2 Feb 2018

See all articles by Rika Kumala Dewi

Rika Kumala Dewi

The Social Monitoring & Early Response Unit Research Institute (SMERU)

Daniel Suryadarma

Australian National University (ANU) - Arndt-Corden Department of Economics; SMERU Research Institute

Asep Suryahadi

SMERU Research Institute

Date Written: March 2018

Abstract

The media is increasingly recognized as playing an important role in affecting the behaviour of individuals. In this article, we examine the effect of an expansion of private television broadcast on fertility in Indonesia. Our district fixed effects estimation results show that increasing the share of population with access to private television by one‐standard deviation—from a 78% coverage to a universal coverage—reduces crude birth rate by 6.2%, equivalent to 190,000 fewer births. We find evidence that television causes an increase in the use of modern contraceptives, but no change in the use of traditional contraceptives. The finding that expanding television coverage increases the demand for modern contraceptives shows that policy‐makers need to ensure that modern contraceptive is easily accessible.

Keywords: birth rate, fertility, Indonesia, television

Suggested Citation

Dewi, Rika Kumala and Suryadarma, Daniel and Suryahadi, Asep, The Impact of Media on Behaviour: Evidence from Television Coverage Expansion and Declining Fertility in Indonesia (March 2018). Development Policy Review, Vol. 36, pp. O552-O563, 2018, Available at SSRN: https://ssrn.com/abstract=3116485 or http://dx.doi.org/10.1111/dpr.12310

Rika Kumala Dewi (Contact Author)

The Social Monitoring & Early Response Unit Research Institute (SMERU)

Jl. Cikini Raya No. 10A
Jakarta 10310, 10330
Indonesia

Daniel Suryadarma

Australian National University (ANU) - Arndt-Corden Department of Economics ( email )

ANU College of Asia and the Pacific
J.G. Crawford Building, #132, Lennox Crossing
Canberra, Australian Capital Territory 0200
Australia

SMERU Research Institute ( email )

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Jakarta, 10310
Indonesia
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62 21 31930850 (Fax)

HOME PAGE: http://www.smeru.or.id

Asep Suryahadi

SMERU Research Institute ( email )

Jl. Cikini Raya No. 10A
Jakarta, 10330
Indonesia

HOME PAGE: http://www.smeru.or.id

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