Regulatory Incoherence in Nutrition Labelling of Prepackaged Food in ASEAN: What Next?

28 Pages Posted: 13 Feb 2018

See all articles by Evelyn Shyamala Devadason

Evelyn Shyamala Devadason

University of Malaya (UM)

Vgr Govindaraju

University of Malaya (UM) - Department of Development Studies

Date Written: February 1, 2018

Abstract

Regulatory heterogeneity is identified as a challenge for increasing trade, harmonizing standards, and ultimately creating a single integrated Association of Southeast Asian Nations (ASEAN) market, which is a major objective of the ASEAN Economic Community (AEC). One diverse technical regulation that governs the food and beverage industry is nutrition labelling. In fact, variances in nutrition labelling have been identified as the most significant barrier for food trade in ASEAN. It pose difficulties to exporters as they have to pay multiple product adoption costs that are related to many national standards. Further, it is uncertain whether these costs are necessary as some of the more stringent/complex labelling guidelines in specific markets may be used solely as discriminatory non-tariff barriers. To inform the debate on the importance of regulatory convergence for nutritional labelling, the study assesses the implications of non-harmonised nutritional labelling on the industry through a firm-level survey of 26 food exporters in Malaysia, Thailand, Philippines and Indonesia.

Keywords: nutrition labelling, prepackaged food, exporters, harmonisation, ASEAN

JEL Classification: F02, F13, F15

Suggested Citation

Devadason, Evelyn Shyamala and Govindaraju, Vgr, Regulatory Incoherence in Nutrition Labelling of Prepackaged Food in ASEAN: What Next? (February 1, 2018). Available at SSRN: https://ssrn.com/abstract=3115976 or http://dx.doi.org/10.2139/ssrn.3115976

Evelyn Shyamala Devadason (Contact Author)

University of Malaya (UM) ( email )

Kuala Lumpur, Wilayah Persekutuan 50603
University of Malaya (UM)
Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia
+603-79673721 (Phone)

HOME PAGE: http://https://umexpert.um.edu.my/evelyns.html

Vgr Govindaraju

University of Malaya (UM) - Department of Development Studies ( email )

Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
46
Abstract Views
341
PlumX Metrics