Journal of Economics & Management Strategy, 2021, 1– 13. https://doi.org/10.1111/jems.12421
46 Pages Posted: 3 Oct 2017 Last revised: 11 Mar 2021
Date Written: July 14, 2019
We document a causal impact of online user-generated information on real-world economic outcomes. In particular, we conduct a randomized field experiment to test whether additional content on Wikipedia pages about cities affects tourists' choices of overnight visits. Our treatment of adding information to Wikipedia increases overnight stays in treated cities compared to non-treated cities. The impact is largely driven by improvements to shorter and relatively incomplete pages on Wikipedia. Our findings highlight the value of content in digital public goods for informing individual choices.
Keywords: Field Experiment, User-Generated Content, Wikipedia, Tourism Industry
JEL Classification: C93, H41, L17, L82, L83, L86
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