Tailored Feedback and Worker Green Behavior: Field Evidence from Bus Drivers

Tinbergen Institute Discussion Paper No. 17-073/VII

42 Pages Posted: 22 Aug 2017

Date Written: July 25, 2017

Abstract

How to engage workers in conservation efforts when the company pays the bill? In a field experiment with 409 bus drivers, we investigate the potential of targeted peer-comparison feedback and on-the-road coaching. Drivers receive individualized reports with peer-comparison messages on multiple driving dimensions. In addition, coaches quasi randomly provide drivers with in person coaching moments on the bus. Based on 800,000 trip-level observations, we find that the targeted peer-comparison treatments do not improve driving. On-the-road coaching significantly improves driving on multiple dimensions but only temporarily. Further analysis reveals negative interaction effects between the two programs.

Keywords: peer comparisons, coaching, worker motivation, fuel conservation

JEL Classification: D2, M5, Q5

Suggested Citation

Soetevent, Adriaan R. and Romensen, Gert-Jan, Tailored Feedback and Worker Green Behavior: Field Evidence from Bus Drivers (July 25, 2017). Tinbergen Institute Discussion Paper No. 17-073/VII, Available at SSRN: https://ssrn.com/abstract=3021784 or http://dx.doi.org/10.2139/ssrn.3021784

Adriaan R. Soetevent (Contact Author)

University of Groningen ( email )

P.O. Box 800
9700 AV Groningen
Netherlands
++ 31 50 363 7018 (Phone)

HOME PAGE: http://www.soetevent.com

Gert-Jan Romensen

University of Groningen ( email )

P.O. Box 800
9700 AH Groningen, Groningen 9700 AV
Netherlands

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