Social Media Usage Among University Students: A Study on Selfie and Its Impacts

Global Journal of Business and Social Science Review, Vol. 1(1) 2013. 124-132

9 Pages Posted: 18 Jul 2017 Last revised: 22 Jul 2017

See all articles by Jaslina M. Tajuddin

Jaslina M. Tajuddin

SEGi University

Nor Azlili Hassan

Tunku Abdul Rahman University (UTAR)

Rahilah Ahmad

Asia Pacific University of Technology and Innovation

Date Written: January 19, 2013

Abstract

Objective: This study examines the impacts of selfie on university students. Media convergence is more than simply a technological shift. Convergence alters the relationship between existing technologies, industries, markets, genres and audiences. 'Selfie' as defined by the Oxford (2013) is a photograph that one has taken of oneself, typically via the smartphone and uploaded to social media website. The term is relatively new to our vernacular however the phenomenon is not an entirely new one. In fact, it has become the "Word of the Year" in 2013. Selfie is a result of technological convergence where it's integrated two or more devices into one platform.

Methodology/Technique: Two variables have been used to measure impacts; positive and negative impacts. A questionnaire was developed based on previous literatures and a total of 187 respondents participated in this study.

Findings: The findings disclosed that there are positive impacts of selfie for both genders whereby respondents believe that selfie can increase one's perception and confidence. It is also found that negative impacts for both genders in the areas of wasting time and editing photos before posting to social media.

Keywords: Social media; Selfie; Impacts; University students

JEL Classification: I23, Z19

Suggested Citation

M. Tajuddin, Jaslina and Hassan, Nor Azlili and Ahmad, Rahilah, Social Media Usage Among University Students: A Study on Selfie and Its Impacts (January 19, 2013). Global Journal of Business and Social Science Review, Vol. 1(1) 2013. 124-132, Available at SSRN: https://ssrn.com/abstract=3000802

Jaslina M. Tajuddin (Contact Author)

SEGi University ( email )

9 Jalan Teknologi
Petaling Jaya, 47810
Malaysia

Nor Azlili Hassan

Tunku Abdul Rahman University (UTAR) ( email )

Sungai Long Campus Lot PT 21144
Bandar Sg. Long, Cheras, Selangor D.E.,
Bandar Sungai Long, 43000
Malaysia

Rahilah Ahmad

Asia Pacific University of Technology and Innovation ( email )

Technology Park Malaysia
Bukit Jalil
Kuala Lumpur, Kuala Lumpur 51700
Malaysia

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