The Impact of Cyber Attacks on Brand Image
“The Impact of Cyber Attacks on Brand Image,” Journal of Advertising Research, 57 (1), 3-9.
Posted: 6 Jun 2017
Date Written: 2017
The question this essay asks is, Why are typically consumer-centered companies failing to adequately prepare for and manage the consequences of data breaches? Could this failure be related to marketing's lack of involvement?
Keywords: Cybersecurity, Cyber breach, Data Breach, Chief Marketing Officer, Marketing Data
JEL Classification: M12, M30
Suggested Citation: Suggested Citation