The Impact of Cyber Attacks on Brand Image

“The Impact of Cyber Attacks on Brand Image,” Journal of Advertising Research, 57 (1), 3-9.

Posted: 6 Jun 2017

See all articles by Kimberly Whitler

Kimberly Whitler

University of Virginia - Darden School of Business

Date Written: 2017

Abstract

The question this essay asks is, Why are typically consumer-centered companies failing to adequately prepare for and manage the consequences of data breaches? Could this failure be related to marketing's lack of involvement?

Keywords: Cybersecurity, Cyber breach, Data Breach, Chief Marketing Officer, Marketing Data

JEL Classification: M12, M30

Suggested Citation

Whitler, Kimberly, The Impact of Cyber Attacks on Brand Image (2017). “The Impact of Cyber Attacks on Brand Image,” Journal of Advertising Research, 57 (1), 3-9., Available at SSRN: https://ssrn.com/abstract=2980532

Kimberly Whitler (Contact Author)

University of Virginia - Darden School of Business ( email )

1400 University Ave
Charlottesville, VA 22903
United States

HOME PAGE: http://www.darden.virginia.edu/faculty-research/directory/kimberly-a-whitler/

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