Understanding the Opportunities of Adventure Tourism

4 Pages Posted: 23 May 2017

See all articles by Seymur M. Guliyev

Seymur M. Guliyev

State Oil Company of Azerbaijan Republic, Marketing and Operations

Konul Nuriyeva

Qafqaz University - Azerbaijan University

Date Written: May 05, 2017

Abstract

Adventure tourism is a quickly growing field in the industry, but is not commonly applying special marketing methods by the management. The prominent growth of travel industry has mounted into new directions within the tourist market. The whole concept of traveling has changed and consequently the applications of marketing need revision and adaptation. Adventure traveling is one of the young and growing sectors in tourism industry. The growing number of adventure travel providers has increased competition; however, the applied marketing methods are merely following the principles of regular travel marketing. Ultimately, the possibilities are so abundant, that the adventure travel market itself is developing even newer dimensions. Experimenting by an escapade is no longer a matter of back bagger spirited travelers, but varieties of new segments are consuming adventure journeys. This transformation entitles for a systematic analysis on effective marketing strategies, adapted from traditional service marketing concepts.

Keywords: marketing, tourism, adventure

JEL Classification: M31, Z32

Suggested Citation

Guliyev, Seymur M. and Nuriyeva, Konul, Understanding the Opportunities of Adventure Tourism (May 05, 2017). Available at SSRN: https://ssrn.com/abstract=2972594 or http://dx.doi.org/10.2139/ssrn.2972594

Seymur M. Guliyev (Contact Author)

State Oil Company of Azerbaijan Republic, Marketing and Operations ( email )

Sabit Orujov, 28
Baku, Azerbaijan
Baku, AZ1025
Azerbaijan
+994556527916 (Phone)

HOME PAGE: http://www.socar.az

Konul Nuriyeva

Qafqaz University - Azerbaijan University

Baku, Azerbaijan
Azerbaijan

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