City Image Management Through Design (IMD) as a Path For Sustainabilily

International Journal of Business and Management Invention, Volume 6 Issue 5, May. 2017, PP—20-27

8 Pages Posted: 12 May 2017

See all articles by Erika Rogel Villalba

Erika Rogel Villalba

Universidad Autonoma de Ciudad Juarez

Carlos Jesús González Macías

Universidad Autonoma de Ciudad Juarez

Date Written: May 2017

Abstract

This present paper approaches the relevance of the city image management through design (IMD) as a path to achieve sustainability. An extensive literature review of these topics was made to determinate which are the roles of the different sustainable actors intervening in the perception on what a city image should evoke. For this issue, to address social responsibility and ethics in these different disciplines, allow to conceptualize a multi-disciplinary vision which permits an adequate management of the city image between government, society, and universities. This study contributes in a significant manner to consider a change of the perception in the construction of a sustainable city image management through design, in a way that produce a major impact in its visitors and inhabitants.

Keywords: Design, Sustainability, Management, Image, City

JEL Classification: M30, M38, M48

Suggested Citation

Rogel-Villalba, Erika and González Macías, Carlos Jesús, City Image Management Through Design (IMD) as a Path For Sustainabilily (May 2017). International Journal of Business and Management Invention, Volume 6 Issue 5, May. 2017, PP—20-27, Available at SSRN: https://ssrn.com/abstract=2967497

Erika Rogel-Villalba

Universidad Autonoma de Ciudad Juarez ( email )

Calle Henry Dunant
Ciudad Juarez, Chihuahua 32310
Mexico

Carlos Jesús González Macías (Contact Author)

Universidad Autonoma de Ciudad Juarez ( email )

Calle Henry Dunant
Ciudad Juarez, Chihuahua 32310
Mexico

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