Agenda for Marketing Excellence in the Deregulated Petroleum Down-Stream Sector

8 Pages Posted: 24 Jan 2017

See all articles by Olaleke Ogunnaike

Olaleke Ogunnaike

Covenant University - Department of Business Management

Rowland Worlu

Covenant University - College of Business and Social Sciences

Date Written: December 22, 2010

Abstract

Deregulation in the petroleum down-stream sector tends to be treated by the masses. Oftentimes, the fear is that it will fuel the exploitative proclivities of the petroleum marketers and constitute a leeway to corruption by government officials. For example, petroleum products may sell at prohibitive prices, at least in the short run and bureaucrats may exhibit corrupt tendencies in the process. These are genuine fears! However, there is a way out! Thus this paper is based on the imperative that the situation is not as hopeless as it may seem. It offers a marketing blueprint for the implementation of deregulation in the petroleum down-stream sector in such a manner that every stakeholder in the industry will be reasonably satisfied. Thus the marketing model of deregulation reduces conflict situations by taking into account the needs, desires and preferences of all stakeholders. It succeeded in Chile, Thailand etc. why can’t it work in Nigeria?

Keywords: Deregulation, Petroleum Down-Stream Sector, Marketing

JEL Classification: M31, L43, P22

Suggested Citation

Ogunnaike, Olaleke and Worlu, Rowland, Agenda for Marketing Excellence in the Deregulated Petroleum Down-Stream Sector (December 22, 2010). Available at SSRN: https://ssrn.com/abstract=2903496 or http://dx.doi.org/10.2139/ssrn.2903496

Olaleke Ogunnaike (Contact Author)

Covenant University - Department of Business Management ( email )

Nigeria
08077170991 (Phone)

Rowland Worlu

Covenant University - College of Business and Social Sciences ( email )

KM. 10 Idiroko Road, Canaan Land
Ota, Ogun State
Nigeria

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