How Donald Trump's 'Jekyll and Hyde' Campaign Revealed Weaknesses in American Society

5 Pages Posted: 9 Nov 2016 Last revised: 28 Dec 2020

See all articles by Frank T. Manheim

Frank T. Manheim

Schar School of Policy and Government, George Mason University

Date Written: November 8, 2016

Abstract

Donald Trump’s 2016 campaign reflects weaknesses that have developed in the United States since the 1960s - a time parallel with his coming to maturity. He exploited the U.S. news media’s addiction to sensation, the lowered educational levels of the public since “reforms” in the 1960s transformed the nation’s primary and secondary education systems, and a coarsened social culture. He both recognized and exploited the undesirable role of money in American elections. Neither media nor academics in American universities have been able or willing to probe and fully explore real-world developments beneath the stereotypical conflicts and other issues that have dominated communications.

Keywords: Donald Trump, campaign, exploitation of media, coarsened social culture, educational level

Suggested Citation

Manheim, Frank T., How Donald Trump's 'Jekyll and Hyde' Campaign Revealed Weaknesses in American Society (November 8, 2016). Available at SSRN: https://ssrn.com/abstract=2866787 or http://dx.doi.org/10.2139/ssrn.2866787

Frank T. Manheim (Contact Author)

Schar School of Policy and Government, George Mason University ( email )

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