Enhancing the Trustworthiness of Qualitative Research in International Business

Sinkovics R R, Ghauri P N. Enhancing the Trustworthiness of Qualitative Research in International Business [J]. Management International Review, 2008, 48(6): 689-714

Posted: 1 Oct 2016

See all articles by Rudolf R Sinkovics

Rudolf R Sinkovics

University of Auckland Business School

Elfriede Penz

Vienna University of Economics and Business

Pervez Ghauri

King's College, London; University of Birmingham

Date Written: 2008

Abstract

Reliability, validity, generalisability and objectivity are fundamental concerns for quantitative researchers. For qualitative research, however, the role of these dimensions is blurred. Some researchers argue that these dimensions are not applicable to qualitative research and a quali- tative researcher’s tool chest should be geared towards trustworthiness and encompass issues such as credibility, dependability, transferability and confirmability.

This paper advocates the use of formalised and software-based procedures for the analysis and interpretation of qualitative interview data. It is argued that International Business research, with a focus on international datasets, equivalence issues, multiple research environments and multiple researchers, will benefit from formalisation. The use of software programmes is deemed to help to substantiate the analysis and interpretation of textual interview data.

Keywords: Qualitative Research, Interviews, Trustworthiness, Reliability, Equivalence, Emic and Etic Approaches

JEL Classification: C44

Suggested Citation

Sinkovics, Rudolf R and Penz, Elfriede and Ghauri, Pervez, Enhancing the Trustworthiness of Qualitative Research in International Business (2008). Sinkovics R R, Ghauri P N. Enhancing the Trustworthiness of Qualitative Research in International Business [J]. Management International Review, 2008, 48(6): 689-714, Available at SSRN: https://ssrn.com/abstract=2844576

Rudolf R Sinkovics

University of Auckland Business School ( email )

12 Grafton Rd
Private Bag 92019
Auckland, 1010
New Zealand
+64 9 923 6359 (Phone)

HOME PAGE: http://unidirectory.auckland.ac.nz/profile/rudolf-sinkovics

Elfriede Penz

Vienna University of Economics and Business ( email )

Welthandelsplatz 1
Vienna, Wien 1020
Austria

Pervez Ghauri (Contact Author)

King's College, London ( email )

Strand
London, England WC2R 2LS
United Kingdom

University of Birmingham ( email )

Edgbaston, Birmingham B15 2TT
United Kingdom

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