Knowledge Attributes and the Choice of Knowledge Transfer Mechanism in Networks: The Case of Franchising

Journal of Management and Governance, Vol. 15(4), pp. 617-640, 2011

37 Pages Posted: 22 Aug 2017

See all articles by Josef Windsperger

Josef Windsperger

University of Vienna

Nina Gorovaia

Frederick University; University of Vienna

Date Written: December 4, 2011

Abstract

In this paper we develop a knowledge-based view on the choice of knowledge transfer mechanisms in franchising that integrates results from the information richness theory. Starting from the information richness theory we argue that tacitness of system knowledge, operationalized by codifiability, teachability and complexity, determines the information richness of the knowledge transfer mechanisms of franchising firms. We examine the following hypotheses: (1) If the franchisor’s knowledge is characterized by a high degree of codifiability and teachability and a low degree of complexity, knowledge transfer mechanisms with a lower degree of information richness are used; (2) If the franchisor’s knowledge is characterized by a high degree of complexity and a low degree of codifiability and teachability, knowledge transfer mechanisms with a higher degree of information richness are used. We test these hypotheses by using data from 52 franchising firms in the Austrian franchise sector. The data provide support for the hypotheses.

Keywords: Knowledge Transfer, Information Richness, Knowledge-Based View of the Firm, Tacitness of Knowledge, Franchising

Suggested Citation

Windsperger, Josef and Gorovaia, Nina, Knowledge Attributes and the Choice of Knowledge Transfer Mechanism in Networks: The Case of Franchising (December 4, 2011). Journal of Management and Governance, Vol. 15(4), pp. 617-640, 2011, Available at SSRN: https://ssrn.com/abstract=2821952

Josef Windsperger

University of Vienna ( email )

Oskar-Morgenstern-Platz 1
Vienna, A1090
Austria

HOME PAGE: http://im.univie.ac.at

Nina Gorovaia (Contact Author)

Frederick University ( email )

7, Y. Frederickou Str.
Pallouriotisa
Nicosia, 1036
Cyprus

University of Vienna ( email )

Bruenner Strasse 72
Vienna, Vienna 1090
Austria

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