Marketing of Financial and Banking Products: An Example from Bangladeshi Bank

Mahtab N, Abdullah M (2016) Marketing of Financial and Banking Products: An Example from Bangladeshi Bank. J Account Mark 5:159. doi: 10.4172/2168-9601.1000159

11 Pages Posted: 30 Jul 2016

See all articles by Naheem Mahtab

Naheem Mahtab

Independent University, Bangladesh (IUB)

Mohammad Abdullah

Independent University, Bangladesh (IUB)

Date Written: March 7, 2016

Abstract

Marketing of bank products is the aggregate function absorbed at providing facility to satisfy customer’s monetary needs and wants, more than the rivalry keeping in view the organizational objectives. Banking is a personalized service oriented industry and hence should provide services which satisfy the customers’ needs. The marketing tactic includes forestalling, classifying, responding and satisfying the customers’ needs and wants effectually, professionally, and beneficially. It can be said that the presence of the bank has miniature value without the presence of the customer. The main role of the bank is not only to attain and win more and more customers but also to preserve them through operative customer facility. Marketing as associated to banking is to explain a suitable promise to a customer through a variety of products and services and also to confirm operative distribution through satisfaction. The actual contentment delivered to a customer relay on how the customer is cooperated with. It goes on to prominence that every employee from the highest executive to the most junior employee of the bank should be concerned with marketing.

Keywords: Loyalty, Industry consolidation, Consumer trust, Fragmentation of customer base, Favorable environment, Digitization, Marketing of financial products

Suggested Citation

Mahtab, Naheem and Abdullah, Mohammad, Marketing of Financial and Banking Products: An Example from Bangladeshi Bank (March 7, 2016). Mahtab N, Abdullah M (2016) Marketing of Financial and Banking Products: An Example from Bangladeshi Bank. J Account Mark 5:159. doi: 10.4172/2168-9601.1000159, Available at SSRN: https://ssrn.com/abstract=2815934

Naheem Mahtab (Contact Author)

Independent University, Bangladesh (IUB) ( email )

Plot - 16, Block - B, Aftabuddin Ahmed Road
Bashundhara R/A
Dhaka, 1212
Bangladesh

Mohammad Abdullah

Independent University, Bangladesh (IUB) ( email )

Plot - 16, Block - B, Aftabuddin Ahmed Road
Bashundhara R/A
Dhaka, 1212
Bangladesh

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