Proper Mix of Promotional Offerings Can Produce for Teams
Sports Business Journal, 15, (24), p. 18, 2012
3 Pages Posted: 22 Jun 2016
Date Written: May 14, 2012
With 81 home games, MLB teams have more ticket inventory to sell than any other sport, and gate receipts account for the largest individual revenue source for teams, totaling 34 percent of total gross revenues on average. As such, it is important to understand the factors that drive MLB attendance given the revenue implications that affect overall profitability.
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