Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach

Journal of Consumer Psychology, Volume 5, Issue 3, Pages 231-262, 1995

32 Pages Posted: 9 Jun 2016

See all articles by Wayne S. DeSarbo

Wayne S. DeSarbo

Pennsylvania State University

Elizabeth Edwards

University of Michigan, Stephen M. Ross School of Business

Date Written: 1996

Abstract

We present a theoretical framework that posits compulsive buying behavior as a function of various psychological processes and personality traits. We analyze data from actual consumers using a new constrained maximum likelihood clusterwise regression procedure to examine the nature of consumer heterogeneity in compulsive buying behavior. This empirical analysis distinguishes between 2 clusters, or groups, of compulsive buyers in terms of differential drivers of their compulsive buying. A posterior regression analysis reveals additional differences in background characteristics for each cluster. A discussion of future research issues and other applications is provided.

Suggested Citation

DeSarbo, Wayne S. and Edwards, Elizabeth, Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach (1996). Journal of Consumer Psychology, Volume 5, Issue 3, Pages 231-262, 1995, Available at SSRN: https://ssrn.com/abstract=2791759

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

Elizabeth Edwards

University of Michigan, Stephen M. Ross School of Business

701 Tappan Street
Ann Arbor, MI MI 48109
United States

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