Typologies of Compulsive Buying Behavior: A Constrained Clusterwise Regression Approach
Journal of Consumer Psychology, Volume 5, Issue 3, Pages 231-262, 1995
32 Pages Posted: 9 Jun 2016
Date Written: 1996
We present a theoretical framework that posits compulsive buying behavior as a function of various psychological processes and personality traits. We analyze data from actual consumers using a new constrained maximum likelihood clusterwise regression procedure to examine the nature of consumer heterogeneity in compulsive buying behavior. This empirical analysis distinguishes between 2 clusters, or groups, of compulsive buyers in terms of differential drivers of their compulsive buying. A posterior regression analysis reveals additional differences in background characteristics for each cluster. A discussion of future research issues and other applications is provided.
Suggested Citation: Suggested Citation