Latent Class Multidimensional Scaling. A Review of Recent Developments in the Marketing and Psychometric Literature
Advanced Methods of Marketing Research, R. Bagozzi (Ed.), Blackwell Pub., 190-222, 1994
35 Pages Posted: 6 Jun 2016
Date Written: 1994
We present a description of current, state-of-the-art methods for performing latent class multidimensional scaling (LCMDS). The organizing framework utilized to present these various methods revolves around the types of data collected and the associated spatial representation desired from such approaches. As such, methods for proximity, paired comparisons, preference, choice, and profile or ratings data are described. A general form of the E-M maximum likelihood estimation procedure typically utilized for the vast majority of these methods is also presented. Finally, the potential application of these methods in marketing, as well as directions for future research, are discussed.
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