Three-Way Unfolding and Consumer Preference Analysis

American Marketing Association Educator's Conference Proceedings, pp. 321-325

5 Pages Posted: 2 May 2016

See all articles by Wayne S. DeSarbo

Wayne S. DeSarbo

Pennsylvania State University

J. Carroll

Rutgers, The State University of New Jersey (Deceased)

Date Written: August 1981

Abstract

A new metric multidimensional scaling model is developed to accommodate the analysis of three-mode dominance and nonsymmetric proximity data. One of the many possible marketing applications is presented concerning the modeling of consumer preferences for various breakfast and snack foods.

Suggested Citation

DeSarbo, Wayne S. and Carroll, J., Three-Way Unfolding and Consumer Preference Analysis (August 1981). American Marketing Association Educator's Conference Proceedings, pp. 321-325, Available at SSRN: https://ssrn.com/abstract=2772740

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

J. Carroll

Rutgers, The State University of New Jersey (Deceased)

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