Three-Way Unfolding and Consumer Preference Analysis
American Marketing Association Educator's Conference Proceedings, pp. 321-325
5 Pages Posted: 2 May 2016
Date Written: August 1981
A new metric multidimensional scaling model is developed to accommodate the analysis of three-mode dominance and nonsymmetric proximity data. One of the many possible marketing applications is presented concerning the modeling of consumer preferences for various breakfast and snack foods.
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