Two Models for Representing Unrestricted Choice Data

Association for Consumer Research Proceedings, 1980

5 Pages Posted: 2 May 2016

See all articles by Paul E. Green

Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased)

Wayne S. DeSarbo

Pennsylvania State University

Date Written: October 1980

Abstract

The collection of unconstrained choice data (in which respondents choose products, TV shows, etc. from a reference set that is left unspecified) is a common practice in marketing research. This paper describes and applies two models for representing such data as points in a multidimensional space. The models are illustrated in the context of preferences for sports cars.

Suggested Citation

Green, Paul E. and DeSarbo, Wayne S., Two Models for Representing Unrestricted Choice Data (October 1980). Association for Consumer Research Proceedings, 1980, Available at SSRN: https://ssrn.com/abstract=2772717

Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased) ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

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