A Marketer's Guide to Log-Linear Models for Qualitative Data Analysis

Journal of Marketing 44(3):40, 1980

12 Pages Posted: 21 Apr 2016

Date Written: December 1979

Abstract

This article presents a brief description of the development and use of log-linear models. Current research in areas of screening effects, partitioning chi-square statistics, stepwise procedures, and model fitting and selection is discussed. An analysis of inherent model ambiguities is provided, identifying potential problem areas for marketing applications.

Suggested Citation

DeSarbo, Wayne S. and Hildebrand, David, A Marketer's Guide to Log-Linear Models for Qualitative Data Analysis (December 1979). Journal of Marketing 44(3):40, 1980, Available at SSRN: https://ssrn.com/abstract=2764505

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

David Hildebrand

Independent ( email )

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
13
Abstract Views
210
PlumX Metrics