Hierarchical Model Testing in Conjoint Analysis

Advances in Consumer Research Vol. 7 Issue 1, p688-691

4 Pages Posted: 29 Mar 2016

See all articles by J. Carroll

J. Carroll

Rutgers, The State University of New Jersey (Deceased)

Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased)

Wayne S. DeSarbo

Pennsylvania State University

Date Written: 1980

Abstract

Increasingly, researchers are becoming interested in the relationship of part-worth functions, obtained from conjoint analysis, to other aspects of the respondents (e.g., their demographics, preferences for current brands, etc.). This paper describes a straight-forward procedure for determining commonalities among utility functions, as related to other facets of the subject and experimental task.

Suggested Citation

Carroll, J. and Green, Paul E. and DeSarbo, Wayne S., Hierarchical Model Testing in Conjoint Analysis (1980). Advances in Consumer Research Vol. 7 Issue 1, p688-691, Available at SSRN: https://ssrn.com/abstract=2755708

J. Carroll

Rutgers, The State University of New Jersey (Deceased)

Paul E. Green

University of Pennsylvania, The Wharton School, Marketing Department (Deceased) ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

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