ORTHO: An APL Program for Measuring Predictor Variable Importance

Journal of Marketing Research 15(3), 467-468, 1978

15 Pages Posted: 21 Feb 2016

Date Written: 1978

Abstract

This program is designed to compute and contrast four measures of predictor variable importance.

Suggested Citation

DeSarbo, Wayne S., ORTHO: An APL Program for Measuring Predictor Variable Importance (1978). Journal of Marketing Research 15(3), 467-468, 1978, Available at SSRN: https://ssrn.com/abstract=2735115

Wayne S. DeSarbo (Contact Author)

Pennsylvania State University ( email )

University Park
State College, PA 16802
United States

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