Profiling and Targeting Consumers in the Internet of Things – A New Challenge for Consumer Law

23 Pages Posted: 8 Feb 2016

See all articles by Natali Helberger

Natali Helberger

University of Amsterdam - Institute for Information Law (IViR)

Date Written: February 6, 2016

Abstract

What does the shift from buying ‘things’ to buying ‘smart things’ implies for consumers and consumer protection law and policy? The paper will focus in particular on the aspect of profiling and targeting in the Internet of Things. Profiling and targeting is a topic that is more commonly associated with data protection law and privacy. This chapter will demonstrate that consumer law, too, will have to play an important role in protecting the legitimate interests of consumers, and guaranteeing a fair balance between consumers, providers of smart things and services, advertisers, insurance companies and other parties.

Keywords: Internet of Things, profiling and targeting, Big Data, data protection, consumer law, unfair commercial practices

JEL Classification: K39, K12, O33

Suggested Citation

Helberger, Natali, Profiling and Targeting Consumers in the Internet of Things – A New Challenge for Consumer Law (February 6, 2016). Available at SSRN: https://ssrn.com/abstract=2728717 or http://dx.doi.org/10.2139/ssrn.2728717

Natali Helberger (Contact Author)

University of Amsterdam - Institute for Information Law (IViR) ( email )

Rokin 84
Amsterdam, 1012 KX
Netherlands

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