Weinmann, M., Schneider, C. & vom Brocke, J. (2016). Digital Nudging. Business & Information Systems Engineering, 58(6): 433-436.
10 Pages Posted: 27 Dec 2015 Last revised: 19 Jun 2019
Date Written: 2015
People's decisions are influenced by the decision environment. In fact, no choice is made in a vacuum, as there is no neutral way to present choices. Presenting choices in certain ways — even if this happens unintendedly — can thus "nudge" people and change their behavior in predictable ways. "Nudging" is a concept from behavioral economics that describes how relatively minor changes to decision environments (e.g., setting defaults) influence decision outcomes — which often remain unnoticed by the decision maker. We extend the nudging concept to the digital environment. We define "digital nudging" as the use of user-interface design elements to guide people’s behavior in digital choice environments. We propose a digital-nudging process and identify opportunities for future research.
Keywords: nudging, choice architecture, human-computer interaction, website design
JEL Classification: L86
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